The Steve Jobs Way

• Autoři: Jay Elliot; William L. Simon
• Vydavatel: Vanguard Press
• Datum: February 15, 2011
• Print ISBN-13: 978-1-59315-639-8
• Web ISBN-13: 978-1-59315-664-0
• Stran: 256

Obsah

PART I - PRODUCT CZAR

• 1 - Passion for the Product
• 2 - Success Is in the Details

PART II - TALENT RULES

• 3 - Teaming “Pirates! Not the Navy”
• 4 - Tapping Talent
• 5 - Rewards for the Pirates

PART III - TEAM SPORTS

• 6 - The Product-Driven Organization
• 7 - Maintaining Momentum
• 8 - Recovery
• 9 - Holistic Product Development
• 10 - Evangelizing Innovation

PART IV - BECOMING COOL: A DIFFERENT VIEW OF SELLING

• 11 - The Door Opener Branding
• 12 - Riding the Retail Juggernaut
• 13 - Achieving the Definition of Cool “There’s an App for That”

PART V - ON BECOMING STEVIAN

• 14 - In His Footsteps